To make your listing featured with "urgent label" and make it at the top of the pages/sections in a way to gain more views than free and premium listings , because it's more eye catching in addition to attract more buyers and sell the product faster.
* Please note that the number of views on Turbo listings depends on the quality of the listing and the information added to it. The number of views may be up to 25X the views on a regular listing, but their first and last dependence on listing quality.